Remember when the ecommerce world was the Wild West? Back in the early 2000s, when companies could collect any data they wanted, and there were little standards for online transaction security. Times have changed, but threats are still there, and we now see new regulations every day. Authorities and regulators must ensure that consumers are protected, and the business environment is fair for all its actors. You can hear about it in the daily news. The Federal Trade Commission is going after Amazon, the Indonesian government is taking action against social media, etc. The legal environment has a massive impact on competitive dynamics, and it is important that entrepreneurs understand the current regulations where they operate. 

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