François Maingret

Tag: fashion

From Most Hated Brand to Superstar Retailer: An Overview of Abercrombie & Fitch’s Digital Presence

September 4, 2024 /

If I had a time machine, I’d go back to just two years ago, Q2 2022, and buy ANF stock when it was still under $20. Now, it’s hovering around $150, and some analysts are calling it the “comeback of the decade.” In 2016, the brand was considered “America’s most hated retail brand” by the American Customer Satisfaction Index. So, how did the company rise from the ashes to become a major success today?

I’m convinced that part of the answer lies in their digital strategy. Samir Desai, Chief Digital and Technology Officer, said, “The Abercrombie and Fitch Company business through COVID saw their business become 50%, almost 60% digital, so a big spike in digital.” As we’ll see in this brief overview, the company is doing a lot of things right. Let’s review their sales channels, policies, and marketing initiatives.

Continue reading

Shein Under Scrutiny in the EU: Why Their Latest Feature Won’t Cut It

June 8, 2024 /

If you’re reading my content, you know my stance on the fast-fashion industry. Yet, I find it fascinating to observe dynamics between competitors, regulators, and customers. This time, the giant Shein is facing new regulations in the European Union. We can also hear industry experts in the US calling for changes regarding Temu and Shein, for example, on de minimis thresholds. This time, Shein is under scrutiny in the EU, and subject to new regulations. Let’s see what these new regulations are about, and why I think the recent measures Shein took in the EU won’t be enough to make their model more sustainable.

Continue reading

Selling Used Clothes Online is Hard – Can eBay Acquisition of Certilogo Help Sellers and Customers?

May 22, 2024 /

When I was a kid, my dad would take me to flea markets and garage sales every other weekend. I loved it because I could always find a cool toy for very little money. A few years later, as a teenager, I started looking for things I could resell for a profit. It was exciting and helped me make a little money to go out with my friends, but I had to stop when I got busy with college.

Fast forward a few years, while the ultra-fast fashion and disposable clothes from Shein often make the headlines in the news, recommerce is bigger than ever. Vinted revenues are growing year after year. Even Tiktok launched a new ‘Preowned Luxury’ category. Last week, eBay, one of the main channels for second-hand items, announced an interesting innovation for their clothing category. I think this is a great opportunity to go over this new feature, and review what the challenges are for small businesses in the pre-owned fashion industry.

Continue reading

© 2024 François Maingret

Theme by Anders Noren — Up ↑