François Maingret

Tag: ai

Let’s Put Our Tinfoil Hats On and Explore the Potential Dark Side of Amazon’s Generative AI

March 17, 2024 /

Generative AI has been all the rage for a while now. How many marketers use Chat-GPT to generate engaging copy for their product pages? Here’s some major news for those who do: Amazon is launching generative AI features to help sellers create product listing content.

“Yay, even less work!” some might say. And yes, it will make life easier for some sellers. But I can see some potential negative consequences for third-party sellers. These new features could also be a very smart move from Amazon to gain market share on the global ecommerce sales, and help them compete with Temu and Shein.

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Rufus Unleashed: Amazon’s New AI Assistant and What It Means for Your Business

February 7, 2024 /

In the last couple of months, we’ve been hearing about AI all day, every day. Everyone and everything claims to be using AI these days. Marketing tools, dating assistants, deep fake scams, you name it. I think no one was surprised to hear about Rufus, the latest generative AI-powered shopping assistant, recently introduced by Amazon. 

My first reaction to this announcement wasn’t how this would help me as a consumer, but how this would impact my work as a marketer. We are still in the very early stages of this adventure, but we can already do some guesswork. Let’s quickly review the announcement, then try to imagine what the implications are for the millions of businesses selling on Amazon.

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