Don’t we all hate it when we see a hotel room, plane ticket, or concert ticket at an attractive price, only to be hit with a million extra fees during checkout? Convenience fees, payment processing fees, because-we-can fees, and various fuck-you fees makes a miserable shopping for customers. That delicious $12 burger you found on the food delivery app? $40 after various fees, delivery, and tip. And what’s this? An “e-ticket delivery fee”? Receiving your football game tickets via email now comes with a price tag.
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Chances are, you’ve heard about Amazon’s Big Deal Days, that magical event that makes our wallets lighter. But do you know about Walmart’s Holiday Kickoff sale? Planned from October 9th to 12th, this event will overlap with Amazon’s own sale on October 10th and 11th. Walmart has big plans to increase its ecommerce presence and also said it generated over $80 billion from ecommerce in 2022, which is a 9% growth. That is better than Amazon’s overall ecommerce revenue growth of less than 6%.
Continue readingBack in April 2022, Amazon launched their “Buy with Prime” program, allowing sellers to offer customers shopping on their website the option to make purchases using their Amazon Prime accounts and receive items through Amazon’s sophisticated fulfillment network. The goal was to generate additional revenue for Amazon, gather data, and compete with platforms like Shopify.
Continue readingI am fascinated by the increasing competition between social media platforms and online marketplaces. In a recent piece, I wrote about the concept of omnichannel e-commerce and how the distinction between sales channels is blurring. However, it seems that figuring out who is engaged in ecommerce and who is doing social media is becoming increasingly difficult.
Continue readingI just saw today that Amazon removed the total number of reviews from the search results (except for some sponsored ads) and replaced it with the rating + the percentage of 5-star reviews. They also display the number of units sold in the past month for some listings.
I believe this change will:
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