François Maingret

Category: News (Page 2 of 6)

Amazon Plans to Facilitate Direct Shipping from China: Are Temu and Amazon Two Sides of the Same Coin?

July 19, 2024 /

Right before taking a vacation, I saw the news about Amazon planning to assist sellers based in China to ship directly to US customers, similar to what Temu does. While I recognized the importance of this move, the news didn’t surprise me. It’s been clear that China-based sellers have become a key part of Amazon’s strategy. We’ve seen several moves in the past to help Amazon compete with Temu and Shein, so this isn’t entirely new.

However, this might be Amazon’s boldest move to date. My initial thought was, “Some Amazon sellers are in big trouble.” After discussing this shift, I’d like to reflect on the convergence between Amazon’s and Temu’s strategies and review the potential impact on US-based sellers.

Continue reading

Should You Participate in Amazon Prime Days?

June 25, 2024 /

As we approach July, I bet your LinkedIn feed is packed with guides on how to prepare for Amazon Prime Days. “This is the biggest day of the year!” they say. “Make sure you have enough inventory” or “Here’s how to optimize your listings” they’ll advise. While there is often good advice in these posts, the authors assume you are participating in Prime Days. Many entrepreneurs selling on Amazon believe they MUST discount their products during these few days. But should they really?

In this post, I’ll argue that not every business benefits from participating in Prime Days. Low margins, product positioning, brand image, inventory issues—there are many factors impacting a business’s interest in flash sales. So, let’s explore when a business should NOT participate in this event.

Continue reading

Why Retailers are Launching Their Own Resale Platforms: The Case of Decathlon

June 19, 2024 /

I can’t help feeling angry when I see people throwing out perfectly fine products just to make room for new stuff. Not that I worry about them making easy money from reselling the items, but because of the waste of resources involved, especially when there are so many online resale platforms available. Many focus on fashion-related items, but we are starting to see more for other products. Only a few days after posting about Shein’s resale product, I read about the sport retailer Decathlon’s new resale platform for their products. And I thought, it is about much more than just pricing. Thinking about it, I can see many more reasons why companies are starting their C2C resale channels.

Continue reading

Shein Under Scrutiny in the EU: Why Their Latest Feature Won’t Cut It

June 8, 2024 /

If you’re reading my content, you know my stance on the fast-fashion industry. Yet, I find it fascinating to observe dynamics between competitors, regulators, and customers. This time, the giant Shein is facing new regulations in the European Union. We can also hear industry experts in the US calling for changes regarding Temu and Shein, for example, on de minimis thresholds. This time, Shein is under scrutiny in the EU, and subject to new regulations. Let’s see what these new regulations are about, and why I think the recent measures Shein took in the EU won’t be enough to make their model more sustainable.

Continue reading

TikTok Makes It Easier to Become an Affiliate: Good News or More Trouble for Brands?

June 1, 2024 /

Are you tired of hearing about TikTok yet? From articles on how TikTok killed our attention span to the potential security threat leading to a ban in the US, the Chinese social media platform keeps making headlines. We already know about its growing impact on American businesses through its influencers and shopping features. Social commerce is growing year after year, and we can expect the trend to continue following the latest news: TikTok lowers the threshold for content creators to become affiliates. Let’s see what this is about and how it will impact brands and consumers.

Continue reading

Selling Used Clothes Online is Hard – Can eBay Acquisition of Certilogo Help Sellers and Customers?

May 22, 2024 /

When I was a kid, my dad would take me to flea markets and garage sales every other weekend. I loved it because I could always find a cool toy for very little money. A few years later, as a teenager, I started looking for things I could resell for a profit. It was exciting and helped me make a little money to go out with my friends, but I had to stop when I got busy with college.

Fast forward a few years, while the ultra-fast fashion and disposable clothes from Shein often make the headlines in the news, recommerce is bigger than ever. Vinted revenues are growing year after year. Even Tiktok launched a new ‘Preowned Luxury’ category. Last week, eBay, one of the main channels for second-hand items, announced an interesting innovation for their clothing category. I think this is a great opportunity to go over this new feature, and review what the challenges are for small businesses in the pre-owned fashion industry.

Continue reading

Etsy Q1 Earning Call Review – Interesting Initiatives but Poor Threat Assessment?

May 4, 2024 /

“Etsy? Who cares about Etsy Q1 earning call when we can review Amazon’s?” Believe it or not, the world of ecommerce is more than just Amazon. Etsy is a large marketplace that is much more relevant than Amazon for many small business owners. I found that Etsy is working on relevant projects over the last year. And as the competition from Chinese giants is threatening many companies, I thought it would be interesting to see if/how Etsy approaches it. 

Continue reading

TikTok Getting Closer to a Ban in the US: My Top 3 Consequences for Brands

May 1, 2024 /

Some people say Gen Z will riot if TikTok gets banned in the US. For me, I think business owners and marketing managers have more reasons to be upset. While the major news focuses on geopolitics and the assumed threat regarding data security, I feel that the impact on US businesses is overlooked.

It would be a mistake to assume banning a Chinese app would only have positive consequences for US businesses. Keep in mind that I am not advocating for or against the ban. I understand that this is more complicated than my small area of expertise in e-commerce. But brands should be aware of the consequences of a potential ban so they can prepare for an uncertain future.

So let’s jump to the top three reasons, in no specific order, why I think banning TikTok could seriously hurt some local businesses.

Continue reading

What Isn’t Sold Online These Days? How New Generations Drive Online Sales of Furniture and Other Large Items

April 11, 2024 /

When I moved to Dallas from overseas years ago, I remember renting a truck and driving around the city to pick up cheap furniture at IKEA and from Craigslist to fill my apartment. While I was able to find some good deals, I also remember how sore my back was the next day from moving and carrying heavy stuff all day.

If I had to do it again today, I would take advantage of all the amazing advances made in e-commerce to order most of the furniture online. It is estimated that the global market for furniture will reach $873 billion by 2030, with 35% coming from online purchases.

Companies like Wayfair saw a boom in sales during the pandemic. While revenues are down compared to their peak, Deutsche Bank Aktiengesellschaft increased its price objective for Wayfair from $63.00 to $79.00. So how come people buy more and more furniture over the internet? And, what are some products available for purchase today that were merely a dream a decade ago?

Continue reading

What is the New Amazon SKU Economics Report and Why it Can Help You

April 7, 2024 /

You can often read on Amazon Seller forums, on Reddit, or other online boards about new entrepreneurs selling on Amazon who can’t figure out why they aren’t making as much money as expected, or even why they are losing money. After all, they buy widgets for $3 in China that they resell for $15; how are they not making bank?

The world of business, e-commerce, and Amazon can sometimes be rough on beginners. And, to be fair, Amazon can make it even more challenging to understand where your money goes. The fees change every year, new fees appear while others disappear. Some are even challenging to keep track of due to their convoluted structure (Hello, low-inventory fee).

Fortunately, Amazon has released an interesting feature: the new SKU Economics Report, designed to help sellers evaluate their costs and profitability per item. So let’s take a look at this new tool and how it can assist you.

Continue reading
« Older posts Newer posts »

© 2024 François Maingret

Theme by Anders Noren — Up ↑