François Maingret

Author: Francois Maingret (Page 7 of 13)

TikTok Shop Increases Referral Fees – Who Will Lose The Most?

January 9, 2024 /

If you’re selling on TikTok Shop, or if you consider doing it, you’ve probably heard the big news: Referral fees will increase from 2% to 8% per transaction. TikTok Shops will also cut some of the subsidies they previously offered. While some immediate reactions following the announcements were dramatic, with people claiming the death of TikTok Shop, I feel that most people still see the platform as a viable channel.

My opinion is that TikTok Shop is a unique channel, with a strong value proposition. The lower fees were a tactic to increase the number of sellers on the platform and grow the marketplace. However, it isn’t for every business and some will be more impacted by the new fees than others. I also believe that the importance of the subsidies cut was downplayed, and will have significant consequences this year.

Let’s see how these fees compare with other marketplaces and what I think will be the consequences for businesses.

Continue reading

The Fall of Zulily and Why Shifting Customers Expectations Can Kill Once Booming Businesses

January 6, 2024 /

Back in December, several Linkedin posts caught my eye: these were about Zulily laying off part of their workforce, updates by former employees. I have heard of the company and knew it was a significant player in the ecommerce space, but I did not know they were going through a rough time. My initial thought was that they were merely downsizing, like many other tech companies over the last couple of months. 

Continue reading

Holiday Countdown: How Retailers Manage Customers Expectation When Shipping Orders

December 19, 2023 /

As we get closer to Christmas, many of us prefer to order our presents online and skip the long lines in grocery stores. I make the same mistake every year, waiting until the very last minute to start shopping. And every year, I ask myself the same question: Will my stuff be delivered before Christmas?

For businesses, the holiday season is often a very important time, and setting the right expectations for customers while maximizing sales is key. Let’s take a look at how big retailers do it, what we can learn from them, and what the best practices are.

Continue reading

2024 Amazon Fee Changes: What You Can Expect to Pay Next Year

December 16, 2023 /

If you’re selling on Amazon and plan to continue doing so next year, I advise you to stock up on aspirin. Amazon has announced changes to their fee structure, and it will become a lot more complicated to figure out your cost structures when selling on the marketplace.

Some fees will decrease, others will increase, and new fees will be introduced. While selling on Amazon in 2023 could be a little confusing for new entrepreneurs, I imagine that even veterans will need time to adjust to these new fee structures.

Let’s go over the December 5th statement from Amazon explaining what changes will be made, and see who will see their expenses increase the most (and maybe the lucky ones who may pay less than in 2023). I will summarize the fees and try to make them as easy to understand as I can.

Continue reading

Holiday Countdown: How Retailers Manage Customers Expectation When Shipping Orders

December 16, 2023 /

As we get closer to Christmas, many of us prefer to order our presents online and skip the long lines in grocery stores. I make the same mistake every year, waiting until the very last minute to start shopping. And every year, I ask myself the same question: Will my stuff be delivered before Christmas?

For businesses, the holiday season is often a very important time, and setting the right expectations for customers while maximizing sales is key. Let’s take a look at how big retailers do it, what we can learn from them, and what the best practices are.

Continue reading

Amazon Lowering Their Fees!* (*Only Applies When Competing With Shein)

December 9, 2023 /

Did you know that consumers throw away an estimated 60% of clothes within a year of purchase? This is shocking to me, as I still own a T-shirt or two from my high school years. The fashion industry is responsible for about 10% of global carbon emissions, more than international flights and maritime shipping combined. Companies mass-producing a continuous flow of new, cheap designs like Shein have a disastrous impact on the environment. Some experts also claim that fast fashion has a negative impact on customers’ mental health, leading to feelings of inadequacy if they don’t regularly purchase new items, to impulsive buying decisions, followed by regret and guilt. We have all bought something online and regretted it weeks later, but the fast fashion industry takes it to the next level.

Continue reading

Decoding Ecommerce Benchmarks : The True Meaning Behind Your Metrics

December 2, 2023 /

In this super competitive world, everyone wants to see how they rank. Which football team is leading this season? What are the top 5 best-selling smartwatches? Which car has the best 0-60 times? In reality, the most important question is arguably, “Am I doing well compared to my competition?” That’s where benchmarks come in, and they’re everywhere – from tech, health, and of course the business world.

Continue reading

Black Friday 2023: Record Sales and Shifting Consumer Trends

November 26, 2023 /

I remember watching videos of people rushing through the store and fighting for flat-screen TVs on Black Friday. Fortunately, when I was old enough to buy myself a large TV, online shopping had taken over, and there are now much easier ways to enjoy great deals.

For digital marketers, Black Friday and Cyber Monday are the Super Bowl of online shopping. The 2023 period did not disappoint, with record-breaking sales that show how E-commerce is still growing. While I won’t go into details about this important time (thousands of others have done it successfully), I still want to communicate to my readers the most important insights for this season.

Continue reading

TikTok’s Logistics Network and Impact on the Competitive Environment

November 19, 2023 /

In my opinion, one of the main reasons behind Amazon’s success is its attractiveness for 3rd party sellers. The large amount of traffic and the easy way to generate sales (profitability is another story) certainly helped. Another big reason is their fulfillment network, notably their FBA program. When I didn’t know much about Ecommerce, I thought the idea of 3rd party logistics programs was genius and a huge opportunity for ecommerce entrepreneurs. It is no surprise that Walmart, a serious contender in the US Ecommerce space, launched their marketplace along with their WFS (Walmart Fulfillment Services) program.

Continue reading

Amazon Now Sells Cars: A New Era of Growth or a Road Full of Potholes?

November 18, 2023 /

Amazon sells millions of different products: clothes, food, lawnmowers, toilets, and even houses. Not much is missing, especially now that we’re almost able to buy cars on Amazon. Starting in 2024, Amazon plans to revolutionize car buying by enabling customers to purchase Hyundai vehicles online directly from its platform. Amazon’s latest move, in partnership with Hyundai, may significantly impact the auto industry. The news was strong enough to impact the stock prices of companies like Carvana and Autotrader in mid-November. This move is a natural progression for Amazon and its digital showrooms, presenting an unprecedented offer to consumers.

Continue reading
« Older posts Newer posts »

© 2024 François Maingret

Theme by Anders Noren — Up ↑