François Maingret

Month: August 2024

Walmart’s Impressive Q2 Ecommerce Performance: Should Brands Prioritize Walmart or TikTok Shops After Amazon?

August 25, 2024 /

If there’s one underdog in the ecommerce world, it’s Walmart. Earlier in 2024, all eyes were on TikTok Shops. We also hear a lot about Shein and Temu, and of course, the current king of online sales, Amazon. But seasoned ecommerce professionals always keep an eye on Walmart. The retail titan finally grabbed more attention with its Q2 results, showing over 20% growth in ecommerce YoY.

This raises an important question: How should brands prioritize sales channels? Should they focus on Walmart or TikTok Shops first? Let’s quickly review Walmart’s performance, see how its marketplace compares with Amazon, and explore what brands should do next.

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TikTok Partners with Amazon – Sign of a Major Ecommerce Change or a Small Piece of TikTok’s Social Commerce Strategy?

August 13, 2024 /

Is there a better way to break our attention spans and budgets than a partnership between Amazon and TikTok? The king of ecommerce is teaming up with the most addictive social media app to allow TikTok users to purchase items directly from Amazon without leaving the app.

Unfortunately, we don’t have all the details on this partnership yet, but people are already speculating on how it will impact the ecommerce world. Let’s first look at what we know about it and what the potential consequences could be for customers, brands, and the future of ecommerce.

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Etsy Launching Their Paid Insider Membership Program – Is This Enough to Help with Their Declining GMV?

August 7, 2024 /

What do you do when you want to increase your customers’ purchase frequency and lifetime value (LTV)? The current trend among retailers seems to be paid membership programs. If it works for Amazon or Costco, can it work for niche platforms?

Etsy recently announced they would experiment with their own membership program in September. We don’t have a lot of information yet, but I still want to discuss what this membership is about, reflect on why Etsy might do this, and give you my opinion on whether this can reverse the company’s decreasing GMV trend.

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New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing

August 2, 2024 /

You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help businesses strategize how to develop, price, distribute, and promote their offers effectively.

If a company was a house, Price and Place would be how much the house is worth and where it is located—very important elements that are frequently discussed. Promotion would be the fancy cabinets and the fresh coat of paint on the kitchen walls. There are millions of blogs, YouTube channels, and TV shows about home decor, and many homeowners think their house will double in value if they put a fresh coat of beige paint on the walls. Finally, Product is the house itself: the walls, foundations, plumbing, insulation. It is not the “sexy” part of the building, something people even avoid discussing sometimes, but a house with structural issues will be a lot less attractive to buyers.

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