Walmart’s Impressive Q2 Ecommerce Performance: Should Brands Prioritize Walmart or TikTok Shops After Amazon?
If there’s one underdog in the ecommerce world, it’s Walmart. Earlier in 2024, all eyes were on TikTok Shops. We also hear […]
Tag: tiktok
Follow up on the TikTok – Amazon Partnership and Data on Social Commerce
Following my recent post about the TikTok-Amazon partnership, I did a little more research. I analyzed data from the PYMNTS report, “Tracking […]
TikTok Partners with Amazon – Sign of a Major Ecommerce Change or a Small Piece of TikTok’s Social Commerce Strategy?
Is there a better way to break our attention spans and budgets than a partnership between Amazon and TikTok? The king of […]
TikTok Makes It Easier to Become an Affiliate: Good News or More Trouble for Brands?
Are you tired of hearing about TikTok yet? From articles on how TikTok killed our attention span to the potential security threat […]
TikTok Getting Closer to a Ban in the US: My Top 3 Consequences for Brands
Some people say Gen Z will riot if TikTok gets banned in the US. For me, I think business owners and marketing […]
TikTok Shop Increases Referral Fees – Who Will Lose The Most?
If you’re selling on TikTok Shop, or if you consider doing it, you’ve probably heard the big news: Referral fees will increase […]
TikTok’s Logistics Network and Impact on the Competitive Environment
In my opinion, one of the main reasons behind Amazon’s success is its attractiveness for 3rd party sellers. The large amount of traffic and the easy way to generate sales (profitability is another story) certainly helped. Another big reason is their fulfillment network, notably their FBA program. When I didn’t know much about Ecommerce, I thought the idea of 3rd party logistics programs was genius and a huge opportunity for ecommerce entrepreneurs. It is no surprise that Walmart, a serious contender in the US Ecommerce space, launched their marketplace along with their WFS (Walmart Fulfillment Services) program.
Indonesia’s Ban on Social Commerce : The Impact on Consumers and Social commerce Giants
In addition to shrinking our attention spans, short videos are highly addictive, with the average TikTok user spending a whopping 95 minutes a day on the app. With this data in mind, it is no surprise that the recent TikTok ecommerce venture, TikTok Shops, is successful. But this success might be short-lived in some countries, with Indonesia very recently banning shopping transactions on social media apps.
TikTok Shops vs. Amazon Inspire : The E-commerce Showdown of 2023
I am fascinated by the increasing competition between social media platforms and online marketplaces. In a recent piece, I wrote about the […]