Tag: online marketing

Why Do Customers Abandon Their Cart and Why Some Retailers Might be Leaving Money on the Table?

Having a customer abandon their cart during checkout is like running a marathon, but spraining your ankle a few yards before the finish line. PYMNTS recently released a report on cart abandonments, and I think retailers should pay close attention to the numbers.

Millennials are the generation that shops online the most and has abandoned more carts recently than other generations. Millennials abandoned 8 times more carts in the last 30 days than boomers. Gen Z isn’t very far behind. It appears that older customers are much less likely to abandon their carts.

It is clear that each generation behaves differently when shopping online. Retailers that do not address cart abandon rates are leaving money on the table. This issue will be more and more important as Gen Z and millennials gain more purchasing power.

Now, let’s see why customers are leaving before completing the purchase and what can be done to lower cart abandon rates.

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Customers Want Omnichannel Coupons : How Realistic is That?

Not too long ago, omnichannel was the center of attention in the ecommerce world, before AI and new sales channels became a thing. However, a solid omnichannel strategy is still important for retailers and is expected from shoppers who seek a consistent brand experience. According to a recent PYMNTS Intelligence study, 75% of U.S. shoppers expect digital coupons to be available for both in-store and online shopping.

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