Today, we’ll discuss the allegations that Amazon shows favoritism towards its proprietary brands, and makes shopping confusing for customers by bloating search results with sponsored listings. This also impacts sellers bottom line, as they have to heavily invest on advertising if they want to drive sales
Having spent many years as a seller on Amazon in multiple countries, I was very interested to hear more about it. The lawsuit accuses Amazon of using monopoly power to push higher prices for consumers, overcharge its 3rd-party sellers, and stifle competition. I would like to go through the key parts of the lawsuit, and reflect on what can be done to improve the situation for all stakeholders, including customers.