Think Your Product’s Too Boring for Ecommerce? Meet WD-40
When we think of successful ecommerce brands, flashy images pop into our heads: trendy clothes from Gymshark, elaborate skincare serums bought on […]
Tag: social media
Follow up on the TikTok – Amazon Partnership and Data on Social Commerce
Following my recent post about the TikTok-Amazon partnership, I did a little more research. I analyzed data from the PYMNTS report, “Tracking […]
How Much Power Do Consumers Have Over Your Business?
Every company claims to be “Customer-centric”, and claims to make customer satisfaction their priority. Of course, everyone wants to keep their customers […]
Indonesia’s Ban on Social Commerce : The Impact on Consumers and Social commerce Giants
In addition to shrinking our attention spans, short videos are highly addictive, with the average TikTok user spending a whopping 95 minutes a day on the app. With this data in mind, it is no surprise that the recent TikTok ecommerce venture, TikTok Shops, is successful. But this success might be short-lived in some countries, with Indonesia very recently banning shopping transactions on social media apps.
Is Social Commerce a Threat to Brick-and-Mortar Stores? Unpacking Indonesia’s Response
In the latest news, the President of Indonesia has announced that his country is considering issuing new regulations regarding social commerce, the use of social media for direct online product sales. The main reason behind these potential regulations is the concern over predatory pricing and unfair competition that offline businesses might face.
TikTok Shops vs. Amazon Inspire : The E-commerce Showdown of 2023
I am fascinated by the increasing competition between social media platforms and online marketplaces. In a recent piece, I wrote about the […]
From Likes to Sales – Why Social Commerce Can’t Be Ignored
Have you ever been scrolling on your Instagram feed, seen a picture of a model wearing a pair of shoes you really […]