If you missed the big news about Walmart this month, here it is: their earnings surpassed expectations, and the company hit a major ecommerce milestone with $100 billion in sales last year.
This announcement prompted many ecommerce managers and executives (I certainly did) to reflect on their strategy regarding Walmart.com and if their plan was appropriate.
It is true that overlooking Walmart is easy these days. Amazon is still the king in the ecommerce realm, and flashy new entrants like Temu or Shein are being extremely aggressive in their marketing. And Walmart is in this awkward space where its ecommerce operations are too big to be completely ignored, but too small to be a company’s main focus (I get approached by Amazon agencies every day, but they very rarely mention Walmart).
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