As we get closer to Christmas, many of us prefer to order our presents online and skip the long lines in grocery stores. I make the same mistake every year, waiting until the very last minute to start shopping. And every year, I ask myself the same question: Will my stuff be delivered before Christmas?
For businesses, the holiday season is often a very important time, and setting the right expectations for customers while maximizing sales is key. Let’s take a look at how big retailers do it, what we can learn from them, and what the best practices are.
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