BOOKS AND REPORTS
Ten Years of Ecommerce, Written Down
I’ve spent the past ten years running ecommerce channels, not just writing about them. These books and field reports cover what works, what doesn’t, and what nobody tells you until you’ve already made the mistake.
Dozens of reader reviews
4.5★ average
Based on 10+ years in ecommerce operations
B2C/B2B Accross multiple industries
500+ pages of published field insights
Free to read -See below
Ecommerce 101 – 2nd Edition
With Ecommerce 101, I wrote the book I wish I had had ten years ago when I started working in ecommerce. A practical, no-hype guide to starting and running an online business — how to choose a model, avoid the most common early mistakes, and build something that actually holds up past launch. Updated for 2026 with new figures and a refreshed structure.
What’s inside
Platform selection, first-product pricing, and the early decisions that are hardest to undo later.
Who it’s for
Anyone starting an online store from zero, no prior ecommerce experience assumed.
What’s new in the 2nd edition
Updated figures, and most importantly a few chapters rewritten based on the latest developments in ecommerce.
Free Field Reports
Two years of blog writing, case studies, and market notes, compiled and free to read. No paywall — just an email if you’d like both sent to you as clean, high-resolution files instead of downloading the compressed versions below.
#1
2025 Field Notes – 146 pages
Agentic commerce trends, brand case studies, tariffs, and a year of observations and analysis on the events that shaped the year 2025.
#2
Ecommerce News 2024 – 288 pages
67 articles and 101 charts covering the year’s shifts in online retail, still holding up as a reference years later.